Apple’s 2022 merchandise area unit is even CRAZIER than you think

 Apple’s 2022 merchandise area unit is even CRAZIER than you think

 

okay apple's march event has just finished and it is genuinely one of the most insane launch events I've ever watched I think it's gonna have a significant impact on the entire future of tech so here's everything they announced from the lame to the tame to changing the game so the very first thing that they kicked things off with was two new iPhone colors we've got a bold green for the iPhone 13 and an alpine green for the iPhone 13 pro apples falling into a bit of a rhythm.

reinvigorate interest they kind of need to do this like the whole way that apple operates the way they never put their products on sale the way they release their next generation of phones at almost the same price as the previous-gen means that the closer you get to the next iPhone the more that the current generation plummets tech or to wait for the latest and these new colors are apple's way of saying look here's your reward for waiting now's a great time to still buy an iPhone 13.

fundamentally it just increases their profits because you've got to remember that the production of a smartphone gets cheaper throughout that smartphone's lifetime as the cost of components falls and the economics of scale rise and so Apple would rather you buy an iPhone 13 for full price now than an iPhone 14 in September but it's not just new colors there is also a new iPhone the iPhone send its kind of weird to see apple already released an iPhone SE in 2020 it was this 399 entry-level iPhone that was built to be a really powerful net to reel in the more budget-conscious consumers into apple ecosystem and so this time around they've taken that same phone bumped the price up to 429and refreshed it they swapped out the chipset from apple's a13 to apple's a15which alone should give it about 40 to50 more performance they've upgraded the glass construction.

 they've added in 5gthey've also apparently improved battery efficiency and I can't state how much this needed to happen in a world of smartphones that last six to eight hours of screen time the fact that their last iPhone SE barely hit four was a major cause for concern and so if you are considering this phone I would strongly recommend you just hang on and wait to see how much they've improved that battery life by also though this is not a great screen you might remember this poco x4 pro that tested recently that phone is around 280and for that this display is huge it has a high refresh rate and it has deep blacks and great.

 either for a product that's so geared towards the mass market, it does feel weirdly imbalanced like with the a15 chip you're getting the kind of performance that beats out Samsung's brand new 1100 galaxy tab s8ultra but other aspects of the phone are right out of 2017 but that's not even the weirdest part of has the same body as the last one the same design the same colors which would have been easy to change it even has the same name we know apple we know that Apple likes to change things up to make it clear which ones the latest model or at the very least add a new color.

my theory is this apple wants you to buy their iPhone 13snot my most groundbreaking bit of detective work the higher end the iPhone you buy the more profit apple makes for that purchase and so the last thing that Apple would want is to make a cheaper phone that pulled you away from that hence why they've made this as unglamorous as possible but at the same time, the reason that they're still making sure that it's up to date in terms of tech is that if you're not going to stretch to a full-priced iphone13 apple would still rather have you in the Apple ecosystem and buying apple services than letting you go buy a shell and so they still need to have a budget competitive 5g offering.

To navigate it's not like the iPhones where you have the mini the normal size one and then right at the top the pros with pads you have the normal sized iPad at the bottom than above that is the mini which is a small premium iPad the iPad air which is a premium iPad that's normal size but focused on being thin and then the iPad Pro which is the premium iPad with extra power-user features and on top of that some of these ipads.

 support the apple pencil others don't some of them support apple's magic keyboard some don't I was browsing their site earlier and every single one of their current pads is a different generation there's thought to be a better labeling system like couldn't you just label them by the year they were last updated in anyways the new iPad that we just got is an update to the iPad Air and it somehow managed to be both a simple safe refresh but at the same time kind of unbelievable see the way that apple tends to update their iPads is that they start with the iPad pro because pros want the latest features early and then over the next year they update the rest of their lineup to keep parity with it so in 2021 apple upgraded their iPad pros to come with their custom-built laptop class m1 chipset which is about50 more powerful than the a15 that sits in their iPhone 13s and now almost a year later they've just brought that same m1 chipset to the iPad air alongside.

 a few new software features and a faster USB c board so on one handm1 is like one and a half years old now this is in no way revolutionary but on the other hand, this upgrade has brought the price of an m1 power tablet way down from 800to 599 and that's pretty nutso the only potential catch is that while there is a 64-gigabyte base model and a256 gig top-end model there is no middle option presumably to push you towards the 729 256 gigabytes saw the specs of this thing came this close to spitting out my drink so in November 2020 Apple announced that they were going to start to pivot away from using intel chips to power their machines to using apple's chips starting with the m1 and there are some obvious reasons for this it gives apple control over how much improvement they want to make each year.

 it massively increases their profit margins by removing intel as to the middle man but the biggest improvement that you notice as a consumer is it has zero hiccups five times the battery life of my intel based MacBook thanks to the m1s being based on super-efficient mobile phone processors and it edits multiple layers of 4k video with less lag than my five times more expensive full fat intel-based mac pro so with all that said apple has just released the most souped-up version of this m1 chip in 2020 we had the originalm1 in 2021 we saw the m1 pro with two times the performance of that and the m1max with 3.5 times the performance of that but now in 2022we have m1 ultra what apple has effectively done.

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